10 Ways To Boost Your Social Media Presence...

May 6th 2015
by Sarah Fenwick
As the world of social media evolves and grows up – Twitter is now the grand total of nine years old – each channel has developed its own character and primary type of user. 
According to the latest surveys, 67% of online users are on Facebook, - which is the number one social media site – and 60% of those users are female. Twitter is the second-ranked social media network in the world, and the average Tweeter is female and in her late twenties. LinkedIn I placed third on the social media rankings, and is more evenly balanced between male and female members.
These demographics can help marketers angle their advertising content, and it also helps individuals understand how they can best use social media to make more local and international connections for many purposes: informational; building a business; friendship; support groups; community action groups – the list is endless.
With this background in mind, here are 10 ways you can boost your social media presence by keeping some ground rules in mind that apply whether you are acting on behalf of a company, are a consultant or an individual.
  1. It’s all about relationships, and the same rules apply on social media as they do in life. Be friendly, helpful, and present if one of your friends or connections needs something.
  1. Give feedback and make comments. Don’t be shy; your connections will appreciate your participation provided it is useful, tactful, friendly, supportive and polite.
  1. Be positive and spread good feelings when you make your online posts. This is a great way to become and stay popular; everyone has problems, so the positive and solution-oriented person can build relationship bridges by sharing optimism.
  1. Connect often with your social media account. Don’t lie low for long periods. Frequency of interaction counts online as it does in life. Be present, even if you only drop in two or three times a week to see how your friends are doing. You might be surprised at how fast their news changes.
  1. Join in with community moments, such as birthdays, a baby’s birth or a relative’s death. People really appreciate it when they get supportive comments. This goes a long way towards motivating them to stay connected with you in today’s busy world, when there is so little time to physically see every friend on a frequent basis.
  1. Share your big moments, whatever they may be for you. If it’s special to you, it will be special to your friends and contacts, and gives them an opportunity to show you support.
  1. Treat each social media channel differently. If we’re talking the top three – Facebook, LinkedIn and Twitter – they have different characters. Facebook is much more sociable and fun-oriented; posting music videos and holiday snapshots is a popular pastime. Twitter is more news-oriented and is commonly used by activists, businesses, journalists, politicians, and media to spread the word. LinkedIn is business-oriented, but that doesn’t mean that your posts have to be dry – just look at IWIB’s lively group discussions that centre on burning issues for businesswomen.
  1. If you’re fond of Facebook, start a Group that focuses on a topic you are passionate about. You’d be surprised, but there are most likely thousands of other like-minded users who will be interested in joining your community. This can help you build a name for being active in your sphere of interest.
  1. Use beautiful and unique images in your posts, even if they are simply about your beloved pet. Remember to make sure the photo is endearing or unusual in some way. People love looking at great photos; just think of all the beautiful sunsets you’ve seen on Facebook! (Remember to pop outside to watch them once in a while, though!)
  1. Give thoughtful verbal gifts whenever you feel it’s appropriate. Tell someone they look great; share a friend’s status update to show support; refer your friends to a job opportunity; congratulate them if they get a new job, house or car. In short, the kind things you’d do for your friends and contacts in the real world can just as easily be done with a short note in the virtual world.
To wrap up this article, there are a few dos and don’ts on tone that I’d like to share with you.
  • Don’t use capitals all the time LIKE THIS BECAUSE IT SEEEMS LIKE YOU’RE SHOUTING.
  • Don’t write negative things about individuals. The person in question is bound to see it and there could be an equally negative reaction.
  • Do say nice things in a genuine way.
  • Do write friendly things, but remember your boundaries.
Thank you for reading, and have a wonderful day all day!

Sarah Fenwick is a marketing communications consultant, journalist and jazz singer, not necessarily in that order. She has an entrepreneurial spirit and has launched two companies: Jazz Arts & Communications, which provides online marketing communications consultancy, and CyprusNewsReport.com, which reports news that’s making changes in our society, community and state.
Contact her via www.jazzartsclub.com or www.cyprusnewsreport.com,
and if you like jazz, check out her website
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